Consumer Insights

Stuzo visited over 70 of the largest fuel retail and convenience brands where researchers asked consumers a set of 22 questions and compiled over 240 hours of video interview footage.

Featured Vignettes

How Much Does Convenience Matter?

Convenience matters. But how much? In this video, watch and listen as consumers react to our question regarding why they’re loyal to the brands they visit.

Are Consumers Aware of Your Mobile App?

We asked every consumer we spoke with, ‘Do you know if this retailer has a mobile app?’ The results should shock you. This video says it all.

Are Consumers Aware of Your Rewards Program?

We asked every consumer we spoke with, ‘Do you know if this retailer has a Rewards Program?’ The results should shock you. This video says it all.

Why Would Your Consumers Prefer Using a Mobile App?

From safety to convenience. In this video, we listen to consumers to hear why they would prefer using a mobile app.

Do Your Best Consumers Know About Your High Value Digital Capabilities?

We asked your most loyal consumers if they are aware of your mobile app or rewards program. Are your consumers aware of your digital capabilities? The video says it all.

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7-Eleven

7-Eleven is an international chain of convenience stores headquartered in Irving, Texas. The company operates, franchises, and licenses approximately 56,600 store locations across 18 countries with sales of $6.47 billion...

Alon

Alon Brands, headquartered in Dallas, Texas, markets and supplies motor fuels to independent and company-owned retail locations. The company operates both convenience stores as well as fueling stations, and is also the l...

Arco

Arco, founded in 1966, is a subsidiary of Tesoro with its headquarters sitting in La Palma, California. Arco operates in the United States, Indonesia, the North Sea, and the South China Sea, with more than 1300 stations ...

Big Apple

C.N. Brown, headquartered in Maine, has been a family-owned business since 1948. The company operates 76 Big Apple store, 26 Heating Oil offices, 12 Service Stations, and over 100 gasoline dealers across Maine and New Ha...

Casey’s General Store

Founded in 1959, Casey’s General Store now has over 1,900 stores across 14 states with intentions to build or acquire even more stores. The publicly traded company is Iowa-based and primarily operates in the Midwest.

CEFCO

CEFCO has more than 248 stores primarily located in Texas, Oklahoma, Louisiana, Arkansas, Alabama, Mississippi, and Florida. The chain is headquartered in Texas and has been in business for over 50 years.