Insights provided as easy-to-read data points that summarize our findings from one-on-one
consumer interviews.
88.1 %
of the consumers would more likely use a rewards program if it were integrated in a mobile app
88.4 %
of the consumers would like to order food ahead of time and have ready for pick up when they get to the store
72.6 %
of the consumers would be interested in paying for fuel and convenience store items with a touch of a button
