Aggregate Data


Insights provided as easy-to-read data points that summarize our findings from one-on-one
consumer interviews.

How often do you shop at this convenience
store or gas station?

chart imagechart image mobile

Do you know whether this brand
has a mobile app?

chart imagechart image mobile

Do you know whether this brand
has a rewards program?

chart imagechart image mobile

What would you like to see most
in a mobile app?

chart imagechart image mobile

What kind of special offers from this brand would be valuable
to you in a rewards program?

chart imagechart image mobile
icon mobile88.1 %

of the consumers would more likely use a rewards program if it were integrated in a mobile app

icon mobile88.4 %

of the consumers would like to order food ahead of time and have ready for pick up when they get to the store

icon mobile72.6 %

of the consumers would be interested in paying for fuel and convenience store items with a touch of a button